Programmatic DOOH takes the automation we love in digital advertising and applies it to physical screens in public spaces. Instead of buying static ad placements for long periods, advertisers can bid on digital billboard space in real time, just like with online ads. This means you can adjust your messaging based on factors like weather, foot traffic, or even events happening nearby. It's a game-changer for brands that want flexibility and real-time engagement. If you're interested in learning more about how it works and why it's becoming so popular, I highly recommend reading what is dooh advertising: https://smartyads.com/blog/programmatic-dooh-advertising . It explains everything from the basics to advanced strategies in an easy-to-understand way!